I design products people actually want to use.

I've spent 15 years designing digital products — from consumer apps used by millions to enterprise software navigated by a few hundred very unhappy operations managers. The problems I find most interesting sit at the intersection of complex systems and human needs.

Before Cisco, I worked at startups, agencies, and a brief stint as a solo consultant that taught me more about client communication than any design course ever could. I'm particularly interested in design systems, accessibility, and the organizational structures that make good design possible (or impossible).

More recently, I've been using AI to prototype faster — taking early-stage ideas from concept to interactive, testable prototype in a fraction of the traditional time. The goal isn't automation; it's compression. Fewer cycles wasted on things that could have been validated in the first hour.

When I'm not designing, I write about UX practice here, run (slowly), and read books about systems thinking that I enthusiastically recommend to colleagues who never read them.